Vellamo​, an award-winning Finnish natural mineral water, has launched in the USA with the help of global labelstock producer, ​UPM Raflatac.​ The sustainability partnership will be on display at the ​19t​h​ annual Food Network & Cooking Channel South Beach Wine & Food Festival presented by Capital One from February 19-23, 2020 across Miami-Dade, Broward and Palm Beach counties.

Vellamo’s bottles will feature UPM Raflatac Forest Film, a wood-based polypropylene plastic label material.

Vellamo is the official water partner of:

• Fontainebleau Miami Beach presents Wine Spectator’s Best of the Best sponsored by Capital One
• Wine & Cheese Happy Hour presented by Carr’s Crackers sponsored by Wade Cellars, hosted by Dwyane Wade at Nobu Pool at Eden Roc Miami Beach
• Goya Foods’ Swine & Wine hosted by Enrique Santos and Fernando Desa at Biltmore Hotel

“Vellamo is one of Mother Nature’s perfect creations, and we’re excited to share how we’ve taken great measures to ensure our unique taste, purity and sustainability for the health of our customers and planet by achieving a neutral carbon footprint across production, packaging and logistics,” says Petteri Ahonen, CEO, Ice Age Water Ltd.

The global market for bottled water is projected to reach $307.6 billion by 2025. Mineral water is increasingly becoming the new vehicle for affordable nutrition with per capita consumption poised to increase with science-based evidence highlighting waters role in health and wellness.

With premium waters on the rise, manufacturers are focusing on new product launches and packaging development, per the ​Global Industry Analysts, December 2019.

Vellamo adheres to strict European natural mineral water standards to maintain its official seal of approval and high-quality status of being naturally pure, bottled at the source, and containing no environmental pollution or ​added minerals or sweeteners.

“This is an ideal collaboration and event to showcase how labels matter when it comes to sustainable packaging,” says Daryl Northcott, director, Films Business, Americas, UPM Raflatac. “Our collaboration with Vellamo is an excellent example of how we are labeling a smarter future beyond fossils by working together to have the first bottled product in any industry featuring our innovative UPM Raflatac Forest Film​ ​label materials.”